About Rethink Retail
Rethink Retail is an American retail-focused media and insight company that serves as a hub for executive-led analysis and thought leadership on how the retail industry is evolving. It operates as a global platform connecting retailers, brands, solution providers, and industry leaders to share trends, innovation, and best practices shaping the future of commerce.
How we built it.
- 01
Client Vision
Rethink Retail wanted a professional video that captured key insights across a two-day exhibition at the Retail Technology Show at Excel London, where industry leaders, innovators, and disruptors gathered to shape the future of retail.
- 02
Our Approach
We filmed and edited a comprehensive highlight film for Rethink Retail, capturing the scale, energy, and influence of their presence across the two-day Retail Technology Show at Excel London. Our focus was to document not just the event itself, but the conversations, connections, and insight that defined their impact within the industry. From live podcasts with thought leaders and interviews with distributors to an exclusive private networking dinner, the aim was to highlight meaningful dialogue, showcase forward-thinking expertise, and reflect the strength and influence of the Rethink Retail community.
- 03
Purpose Of Film
To capture and communicate Rethink Retail's authority as a global voice in retail innovation. The film documents their presence at the Retail Technology Show, highlighting the insights, conversations, and collaborations that position them at the centre of industry transformation. It serves as a visual extension of their platform — amplifying thought leadership and executive-level dialogue.
- 04
Impact
The highlight film strengthens Rethink Retail's credibility and visibility within the global retail community. By showcasing live podcasts, key interviews, and exclusive networking moments, it reinforces their influence, attracts future partners and contributors, and extends the lifespan and reach of the event beyond the exhibition floor.

The film