About the projectA Series, Shot Like A Film
A three-part film series for Parallel's founder retreats — capturing the rhythm, landscape and people across each programme — cut for the website, paid social and member onboarding without losing the cinematic feel.
About The Client
Parallel hosts immersive retreats for founders and operators focused on rest, recovery and reset — built around small cohorts, considered locations and a calm, intentional pace.
How we built it.
- 01
Client Vision
Honest, quiet, no stock-cliché lifestyle tropes — a series that makes the right people self-select into the next cohort.
- 02
Our Approach
A two-person team embedded for the duration of each retreat, shooting on cinema glass with natural light and minimal direction so moments stayed real.
- 03
Purpose Of Film
A film series for the Parallel site, paid social and member onboarding flow.
- 04
Impact
Cohort applications doubled within a quarter of release, with the films now used as the primary top-of-funnel asset for every new programme.